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8 How To Build A Successful YouTube Campaign

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How To Build A Successful YouTube Campaign


YouTube is for everybody, from individuals to business owners. For
individuals it is a video sharing device for sharing fun and
entertaining moments of their life with fans, friends and family.
While the platform is used by business owners to communicate to the
public, advertise and demonstrate their products or services to
customers.

YouTube has gained popularity because of the ease of shooting, editing
and posting videos from computers and smart phones.


1. YouTube Videos by individuals

Creative individuals can shoot video of anything that does not violate
the principles guiding public policy and well-being. For instance, a
man shot a video of himself raising football for many minutes without
the ball hitting the ground, exhibiting different skills during the
process. The video went viral on YouTube.
My friend and I were in one compound doing something. He then imagined
that a very wicked bull dog they have on that house suddenly escaped
from his cage and started pursuing him. I said I will take out my
phone and take the video clip of him and the dog running around and
then upload it on Facebook. Those are interesting video about your
life that people will like to watch.


2. Business YouTube videos

Should always be business related. You can shoot video about how
people can use your product or enjoy your service. You can use YouTube
videos to explain or simplify the technicality of your technological
product. You can take video of your satisfied customers giving
testimony about how great or helpful your products or services are.
Let your video be interesting enough. Pay attention to your
introductory part because it will go a long way in determining whether
your viewers will continue watching the video or not. Don't let it
look like ' it's not interesting in the beginning but the end is
superb or it's interesting in the beginning but I don't like the way
it ends.'
Let your video be interesting from the start to the end.


3. Create playlist

To Make your contents more user-friendly, you need to organize your
video into different playlists. With this, viewers will see your
videos as a unified and organized videos rather than a dis-jointed and
unrelated ones. Your viewers will have a good experience watching your
videos because they clearly understand the purpose of each and every
videos.


4. Share other people's video

If you watch a YouTube video that caught your interest, you can share
it with others on your social media pages and with people visiting
your blog or website. With this you are popularizing your self and the
original owner of the video. This is what social networking is meant
to be after-all. Such people can even pay you back by sharing your
video
In reciprocal. With this you always have something interesting for
your audience, helping you to keep hold of them and attract new ones.

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5. Always remember to Tag and Categorize your videos

Tagging and categorizing your videos make your videos look tidy, bring
in the targeted audience and is search engines friendly. Business can
categorize their YouTube videos under titles such as our business,
staff, success stories, testimony, awards, charity, social
responsibility, legal, business policy, management etc.


6. Promote your YouTube videos

After you have created your YouTube video or videos, the next thing is
to promote it anywhere you like. You can embed your YouTube videos on
your website or blog. Facebook profile and fan page are also good
places to embed your YouTube videos.
This will give your videos the needed exposure as visitors to your
website or blog and your social media fans, friends or followers will
like to check out your channel.
You can also use online paid advertisement to promote your videos. You
can use Google Adwords or Facebook ad to promote your video viral on
the internet.
Another way to promote your YouTube videos is to put your Your YouTube
channel or link on your business card and other promotional materials
like flyers, stickers etc.
It is even a common thing nowadays to see people promoting their
YouTube videos and channel on national TV, radio and newspapers.
No doubt about it, the more promotion you give your videos, the more
traffic you can drive, the stronger your brand name and the more
successful your YouTube campaign could be.


7. Monetizing your YouTube videos

Business and individuals can monetize their YouTube videos at least to
cover expenses incurred in shooting, editing, uploading and promoting
the videos. For some people monetizing YouTube videos is a great way
to earn a living online. You can sell spaces on your YouTube page
directly to advertisers or indirectly through Program like Google
Adsense.


8. Monitor your video success

YouTube has an analytical tool that help you to know which of your
videos are attracting the highest views, the geographical location of
your audience, the links which generate the most views etc. This will
help you to concentrate on your strength and improve on your weakness.


Conclusion

Using YouTube can reveal the creative genius in individuals. While,
business can use it to compete favorably in today's business environ.
Both individuals and business can monetize their YouTube videos to
cover their expenses as well as to earn legitimate income online.


Your comment will be highly welcomed.

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