How to grow your social media followers to 10000 and above

Grow your social media followers by giving out freebies using Nigeria
telecom giants as a case study
The success of any online and offline business is vastly depend on the

number of followers they have on their social media network such as
Facebook, linkedin, twitter, pinterest etc
The reason behind this is simple: any post on your social media page
can be viewed by millions of people at a go.
Imagine if you have 50000 followers each on your twitter and Facebook
account respectively, that means you have 100000 people that can view
your post instantaneously. Let assume you are selling a product of $10
per item. Out of 100000 followers, if only 1000 respond to and buy
your product, You will make $10000. That’s a lot of money!
If you are a blogger. Imagine how much traffic you can be having
anytime you post a content.
The aforementioned points show that you need to make use of every
means available to increase your number of followers to 10000 and
above.
One great way we can increase the number of our followers is to give
out free stuffs. This method work wonders and is still working in the
case of Nigeria telecom giants – MTN, Glo, Airtel, Etisalat –
regardless of your country, let see what we can learn from them.
The four telecom giants have chosen to use the resource at their
disposal, which is giving out of free airtime to entice many Nigerians
who like to reach out to their friend and family but with no airtime
into becoming their overtime social media followers.
MTN
MTN Nigeria, for instance, has a facebook quiz show titled ‘ Movie
Tuesday ‘. A winner will be taken who walks away with 750 Naira (
about $5 ) worth of airtime. In one of such Tuesday, over 7000 people
participated.
Also, MTN Nigeria enable its followers to win free airtime
periodically through their participation in their banner advert. In
one of such event, MTN said that the first 20 peop le to use the
picture of one of their advert as cover photo and comment ‘done’
within the comment box automatically win free airtime.
MTN has grown their followers to over 970000 and 172000 followers on
Facebook and twitter respectively.
GLO
Like MTN, GLO has a Facebook quiz tagged ” fastest finger Tuesday ”
and winners are to be rewarded with 1000 Naira airtime.
The participants and followers were also asked to share a given
commercial post with their friends on Facebook.
Since people like ‘free things’ the number of GLO followers on
Facebook and twitter has been on the rise ever since the birth of
given out freebies.
AIRTEL
Airtel Nigeria has achieved a steady growth in the number of followers
on it social media platform because it combine giving out both
intangible (airtime) and tangible freebies such as I-pods.
The giving of I-pods in particular have made many followers to flock
massively to Airtel social media platform.
According to report, Airtel is adding an average of 100 followers per
day due to giving out of freebies.
ETISALAT
Etisalat Nigeria like others gives out freebies every week through a
quiz program tagged ‘ Geek question of the week ‘.
For instance, the following statement appear on the facebook page of
Etisalat on may 3,2013.
” Geek question of the week : What is sim card ? The first three
persons to comment with the correct answer win free airtime. Remember
to share this post. The 100th person to share this post also walks
away with free airtime. ”
This with other methods has helped Etisalat to have over 50000
followers and still counting on its twitter account.
What have we learnt ?
Having good product or service and posting interesting content can
help build but is not enough to build a huge base of followers on our
social media accounts.
Whichever country you are, whether you are individual or company, you
can be giving out free product, service or airtime on your social
media page according to your budget and pocket.
Organize quiz and the likes to attract people to your page, but you must be doing this consistently to attract new followers and keep the
old ones.
Always urge your friends and followers to share your post. This will
give your post a wide exposure and coverage.
Individuals can link up with company that can give out their product,
as promo, to in our quiz in order to give out tangible stuffs in
following the logic of Airtel.
We should learn from the scope use by Etisalat to give the 100th
person a gift. This will urge people to participate because they will
want to be the 100th.
Any resources we spend on increasing our social media followers is not
a waste because ‘ the more people the more money.’